Marketing Questions - multiple choice......................?

Which of the following if not a major segmentation variable for consumer markets?


A. geographics


B. feelings


C. demographics


D. psychographics


E. none of the above





12. Niche Marketing is characterized by a seller that:


A. uses mass customization


B. has distinct advantages over competitors


C. focuses on a segment well


D. all of the above


E. only B %26amp; C





13. Which of the following stages of the market segmentation process is concerned with determining possible positioning concepts or alternative approaches to each target market according to the features most desired by the customers?


A. identify and describe potential segment(s)


B. determine product positioning strategy


C. design and implement marketing program


D. All of the above


E. Only B %26amp; C





14. A criterion for effective market segmentation includes the ability of the:


A. organization to reach customers


B. target market to afford the price of the product


C. organization to measure each


D. All othe above


E. only B %26amp; C

Marketing Questions - multiple choice......................?
Bad combination


too many questions


in one questions and


a lazy student

flower girl