What is the best and cost effective way to advertise a new web sites name?

We are about to launch a new site in about 6 months. We are completing data work for the site to be funtional for its sole purpose. So, we have this site and we have no intentions in getting involved with pay per click, we can easily be indexed by search engines but thats truly not enough. We need to focus on all businesses by state starting with the east coast in its intirety. Where should we start. Buying lists in those quantites is expensive. All suggestions truly welcome. Thanks , Tim C

What is the best and cost effective way to advertise a new web sites name?
A common misconception is that you need to advertise online. We have found that the old fashioned methods are best. Small ads in relevant trade publications work well, same applies to ordinary daily newspapers, especially on the days when they have a business supplement or a section devoted to your particular interest. If you can get a publication to feature you and write an article, that's even better. Try sending a press release to their business desk. Don't dismiss local newspapers and publications as being to 'small' for you. Local papers like to report on local businesses and then the 'ripple' effect will do a lot of work for you as people will tell others via links in their emails. This one was a real money spinner for us and cost us nothing! After that,the trick is to keep your site current and fresh and to make it interesting to read. This is what gets you into the google ratings, whatever else people may tell you Try to make sure its appearance is not too similar to others selling the same type of stuff. If you can manage to design a site from scratch, rather than using templates, you will have a head start as your site's unique appearance will make it memorable. After that, a good way to get people repeat visiting is to offer the option to 'opt in' to a mailing list for a newsletter every time new content is added to your site. (This can all be automated) This also keeps you on your toes as you have to add new stuff every month. Not doing so will lose you business anyway If you do this, you will also need to include a link in the email, to the site, as people are, in general, very good at intending to have a look later, then forgetting. You will also, to comply with regulations, need to include an 'unsubscribe' link to keep your mailing list up to date and avoid hassling people. A suggestion to add your email/web address to their ' safe' list, will also avoid your email being blocked as spam. Good luck!